Get Interviewed: Podcasts
$299.00
$299.00
Course Details
Get Interviewed: Podcasts
4 Lessons
89 Students
Course
Materials
Are you ready to start landing publicity that positions you as an expert and grows your business or promotes your book?
This starts out with three foundational lessons, which should be done in order:
- Establishing Yourself as an Expert (Even if You Don’t Feel Like One): The very first thing I do with every client is work on their expert statement, which will eventually go directly into your pitch to establish your credibility and highlight your unique attributes. In this module you’ll learn:
- The 2 main types of publicity opportunities (and learn the difference)
- The framework to quickly assess how to distinguish yourself as an expert
- The #1 mistake people make when pitching (and how to avoid it)
- Developing Your Pitch List: Before you can start writing pitches, you need to know who you’re pitching. This module teaches you our system for identifying the right outlets for you. In this module you’ll learn:
- How to identify the right opportunities for your business
- The process for reaching out to media contacts and how to find their contact information
- Constructing your pitch list in a strategic order (and how to know when it’s the right time to pitch)
- Pitch Perfect: Once you’ve nailed your expert statement and built out your initial pitch list, it’s time to start writing your pitches! In this module you’ll learn:
- The unique pitching blueprint that practically guarantees results
- Identify your core message and receive individualized feedback and support
- The process for following up with media (and what not to do)
Then you can move into the Podcast & Radio Interviews lesson, where you will learn:
- How to position your appearances to create more leads and generate additional exposure
- How to choose the right topic to magnetize your ideal client/customer
- The two types of podcast pitches you need (and how to write them)
- How to identify the right podcasts for you that will generate leads
Happy pitching!
Within this program you will have access to the following materials:
- Detailed video walking you through:
- How podcast pitching differs from other types of PR pitching
- Podcasts vs. radio interviews
- Two must-have pitches to land podcast interviews
- Detailed instructions on finding the right podcasts to pitch
- How to ensure you have a great podcast/radio interview
- How and why podcasts convert listeners to clients/customers better than any other form of PR
- Two Must-Have Pitches for Podcasts
- How-to Podcast Pitch Examples (real-life examples that landed podcast interviews!)
- Journey Podcast Pitch Examples (real-life examples that landed podcast interviews!)
Bonus video: Mastering the art of redirecting so you never get caught off guard during an interview!
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