This course includes *everything* we do for our nonfiction authors during a book launch! If you can’t afford to hire a publicist on retainer, you can still pitch for all the same things for your book — and I can’t wait to teach you how.

How to Plan for a Successful Book Marketing Campaign so you can sell more books with more ease.

• The ultimate PR and media plan to turn your book into a bestseller
• A 90-day book launch timeline to tell you exactly what to do (and when to do it) to sell more copies of your book
  • 90-day checklist 
  • Detailed 90-day plan 
• The best questions to ask your publisher about marketing (so you look like a pro and nothing slips through the cracks) 
• The “Asset List” Template to help you keep track of collateral and manage your campaign 
• Media Kit Template
• How to successfully land endorsements for your book from celebrities, influencers and thought leaders 

Creating an Advanced Review Copy (ARC) Strategy so that your audience, your colleagues, and nationally-recognized review magazines will help sell your book for you.

• • The guide to getting pre-publicity reviews from places like Kirkus and Publisher’s Weekly 
  • Example Drop Letter 
  • Example Sell Sheet 
  • Contacts for pre-pub reviews 

The Most Effective Social Media Strategy to Launch (and Sell) Your Book so you know when to post, where to post, and what to post in the 3 months leading up to (and through) your book launch.

• • Instagram Strategy 101 General strategy tips 
  • Example 90-day content calendar with the social strategy that will help you gain more publicity and attract more readers 
  • Example social images so you know exactly when to grab your phone and what to share to create the biggest buzz 

The Power of Preorder Campaigns so you know what a preorder campaign actually is, why you need to have one during your book launch, and how to run a campaign in a way that yields the biggest return.

• • Copy for the lesson page 
  • Example landing pages from successful campaigns
  • Example bonuses to offer during your campaign 
  • Fill-in-the-blank swipe copy that you can use on social media and in emails

How to Establish and Run a Launch Team so you can get your book in more hands (without losing your sanity along the way).

• • How to assemble a launch team that will help promote your book 
  • How to leverage an existing team for more sales
  • Swipe copy to share with your team so that they create publicity for you

How to Get Reviews so that you can establish your expertise, sell more books, and land speaking opportunities that grow your business. 

• • Swipe copy you can use to get reviews from your readers

The Guide to Turn Your Book into Clients, Speaking, and Profile so you can profit off your book for months and years to come.

• • Bulk Sales
  • Sample bulk sales one-sheet 

The Ins and Outs of Book Re-Release 

• • What you need to do in order to re-release your book, or create a second edition, so you can generate more buzz and sell more books