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  • Home
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  • All Courses
  • Get Interviewed: Podcasts
  • Get Featured: Blogs & Magazines
  • Lights, Camera, Action: TV Appearances
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  • Step Onto Stage: From First Gig to Paid Speaker
  • Publicity Boost: Maximizing Your Visibility
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Home Course Get Featured: Blogs and Magazines
getting features in magazines and blogs

Get Featured: Blogs and Magazines

Instructor Image Kristi Dosh
4 Lessons
74 Students
$299.00
Join this Program
$299.00
Join this Program
Course Details

Get Featured: Blogs and Magazines

Instructor Image Kristi Dosh
4 Lessons
74 Students
Current Status
Not Enrolled
Price
299
Get Started
Join this Program
Course
Materials

Are you ready to start landing publicity that positions you as an expert and grows your business or promotes your book?

Before you proceed through any of the modules in this program, you should have already completed the Preparing to Pitch program. You will need those foundational pieces completed before you can effectively pitch for the opportunities presented in this program.

The modules in this program do not need to be completed in a specific order. Feel free to jump around as needed.

In the Blogs & Magazines module you will learn:

  • Important media terms and editorial processes
  • How to structure blogs that are much more likely to get accepted by editors
  • The procedures behind choosing your topics to ensure you connect with your ideal client/customer
  • How to know what editors are looking for
  • Pro PR tips for piggybacking off news and trends (i.e., newsjacking)
  • How to land more coverage using HARO

Happy pitching!

Within this program you will have access to the following materials:

  • Detailed videos with screenshots and examples, including:
    • Writing an expert statement you can use in every pitch to position yourself as an expert (even if you don't feel like one)
    • How to build a pitch list, including how you find the right outlets and their contact info
    • Step-by-step instructions on crafting a pitch that lands opportunities (don't worry - you get real-life samples too!)
  • More videos walking you through specifically what you need to land guest blogs, features in major publications and magazine articles:
    • Important media terms and editorial processes
    • How to structure blogs that are much more likely to get accepted by editors
    • The procedures behind choosing your topics to ensure you connect with your ideal client/customer
    • How to know what editors are looking for
    • Pro PR tips for piggybacking off news and trends (i.e., newsjacking)
    • How to land more coverage using HARO
  • Examples!
    • Sample expert statements
    • A pitch list template (exactly like the one we use for our retainer clients!)
    • A pitch worksheet to help you craft your perfect pitch
    • Examples of pitches from real clients that landed coverage in major publications and magazines
    • Successful HARO example pitches
    • Examples of newsjacking pitches that landed real clients coverage

Bonus videos (the pros giving you all the tips and tricks!)

  • Expert Q&A with Women's Health editor Ashley Ross
  • Expert Q&A with Fast Company editor Rich Bellis

Course Content

Expand All
1 Positioning Yourself as an Expert (even if you don't feel like one)
3 Materials
Expand
Lesson Content
0% Complete 0/3 Steps
[Video] Establish Yourself As An Expert
[Workbook] How to Position Yourself for Free Publicity
[Samples] Sample Expert Statements
2 Developing Your Pitch List
3 Materials
Expand
Lesson Content
0% Complete 0/3 Steps
[Video] Building Your Initial Pitch List
[Video] Competitor Research
[Template] Pitch List Spreadsheet
3 Pitch Perfect: Writing Pitches that Land Publicity
3 Materials
Expand
Lesson Content
0% Complete 0/3 Steps
[Video] Writing Pitches That Land Publicity
[Workbook] Pitch Guide
[Workbook] Pitch Worksheet
4 Blogs & Magazines
11 Materials
Expand
Lesson Content
0% Complete 0/11 Steps
[Video] Writing for Blogs and Magazines
[Guide] How to Write a Guest Blog that Gets Accepted
[Guide] How to Get Features & Mentions
[Guide] How to Pitch Major Publications
[Video] HARO
[Guide] HARO How-To Guide
[Guide] HARO Example
[Video] Newsjacking
[Guide} Newsjacking: How to Pitch Yourself as an Expert Source
[Video] Expert Q&A with Women's Health Editor Ashley Ross
[Video] Expert Q&A with Fast Company editor Rich Bellis
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