Get Featured: Blogs and Magazines
$299.00
$299.00
Course Details
Get Featured: Blogs and Magazines
4 Lessons
Are you ready to start landing publicity that positions you as an expert and grows your business or promotes your book?
Before you proceed through any of the modules in this program, you should have already completed the Preparing to Pitch program. You will need those foundational pieces completed before you can effectively pitch for the opportunities presented in this program.
The modules in this program do not need to be completed in a specific order. Feel free to jump around as needed.
In the Blogs & Magazines module you will learn:
- Important media terms and editorial processes
- How to structure blogs that are much more likely to get accepted by editors
- The procedures behind choosing your topics to ensure you connect with your ideal client/customer
- How to know what editors are looking for
- Pro PR tips for piggybacking off news and trends (i.e., newsjacking)
- How to land more coverage using HARO
Happy pitching!
Within this program you will have access to the following materials:
- Detailed videos with screenshots and examples, including:
- Writing an expert statement you can use in every pitch to position yourself as an expert (even if you don't feel like one)
- How to build a pitch list, including how you find the right outlets and their contact info
- Step-by-step instructions on crafting a pitch that lands opportunities (don't worry - you get real-life samples too!)
- More videos walking you through specifically what you need to land guest blogs, features in major publications and magazine articles:
- Important media terms and editorial processes
- How to structure blogs that are much more likely to get accepted by editors
- The procedures behind choosing your topics to ensure you connect with your ideal client/customer
- How to know what editors are looking for
- Pro PR tips for piggybacking off news and trends (i.e., newsjacking)
- How to land more coverage using HARO
- Examples!
- Sample expert statements
- A pitch list template (exactly like the one we use for our retainer clients!)
- A pitch worksheet to help you craft your perfect pitch
- Examples of pitches from real clients that landed coverage in major publications and magazines
- Successful HARO example pitches
- Examples of newsjacking pitches that landed real clients coverage
Bonus videos (the pros giving you all the tips and tricks!)
- Expert Q&A with Women's Health editor Ashley Ross
- Expert Q&A with Fast Company editor Rich Bellis