If you’re new to pitching for publicity — or you’ve tried to pitch but only heard crickets in reply — then you’re going to want to start here. This program is FREE with the purchase of any other program we offer (a $497 value)!

This program has three main components, which should be done in order:

1. Establishing Yourself as an Expert (Even if You Don’t Feel Like One): The very first thing I do with every client is work on their expert statement, which will eventually go directly into your pitch to establish your credibility and highlight your unique attributes. In this module you’ll learn:
   • The 2 main types of publicity opportunities (and learn the difference)
   • The framework to quickly assess how to distinguish yourself as an expert
   • The #1 mistake people make when pitching (and how to avoid it)
2. Developing Your Pitch List: Before you can start writing pitches, you need to know who you’re pitching. This module teaches you our system for identifying the right outlets for you. In this module you’ll learn:
   • How to identify the right opportunities for your business
   • The process for reaching out to media contacts and how to find their contact information
   • Constructing your pitch list in a strategic order (and how to know when it’s the right time to pitch)
3. Pitch Perfect: Once you’ve nailed your expert statement and built out your initial pitch list, it’s time to start writing your pitches! In this module you’ll learn:
   • The unique pitching blueprint that practically guarantees results
   • Identify your core message and receive individualized feedback and support
   • The process for following up with media (and what not to do)

Are you ready to start landing publicity that positions you as an expert and grows your business or promotes your book?

This starts out with three foundational lessons, which should be done in order:

1. Establishing Yourself as an Expert (Even if You Don’t Feel Like One): The very first thing I do with every client is work on their expert statement, which will eventually go directly into your pitch to establish your credibility and highlight your unique attributes. In this module you’ll learn:
   • The 2 main types of publicity opportunities (and learn the difference)
   • The framework to quickly assess how to distinguish yourself as an expert
   • The #1 mistake people make when pitching (and how to avoid it)
2. Developing Your Pitch List: Before you can start writing pitches, you need to know who you’re pitching. This module teaches you our system for identifying the right outlets for you. In this module you’ll learn:
   • How to identify the right opportunities for your business
   • The process for reaching out to media contacts and how to find their contact information
   • Constructing your pitch list in a strategic order (and how to know when it’s the right time to pitch)
3. Pitch Perfect: Once you’ve nailed your expert statement and built out your initial pitch list, it’s time to start writing your pitches! In this module you’ll learn:
   • The unique pitching blueprint that practically guarantees results
   • Identify your core message and receive individualized feedback and support
   • The process for following up with media (and what not to do)

Then you can move into the Podcast & Radio Interviews lesson, where you will learn:

• How to position your appearances to create more leads and generate additional exposure
• How to choose the right topic to magnetize your ideal client/customer
• The two types of podcast pitches you need (and how to write them)
• How to identify the right podcasts for you that will generate leads

Happy pitching!

Are you ready to start landing publicity that positions you as an expert and grows your business or promotes your book?

This starts out with three foundational lessons, which should be done in order:

1. Establishing Yourself as an Expert (Even if You Don’t Feel Like One): The very first thing I do with every client is work on their expert statement, which will eventually go directly into your pitch to establish your credibility and highlight your unique attributes. In this module you’ll learn:
   • The 2 main types of publicity opportunities (and learn the difference)
   • The framework to quickly assess how to distinguish yourself as an expert
   • The #1 mistake people make when pitching (and how to avoid it)
2. Developing Your Pitch List: Before you can start writing pitches, you need to know who you’re pitching. This module teaches you our system for identifying the right outlets for you. In this module you’ll learn:
   • How to identify the right opportunities for your business
   • The process for reaching out to media contacts and how to find their contact information
   • Constructing your pitch list in a strategic order (and how to know when it’s the right time to pitch)
3. Pitch Perfect: Once you’ve nailed your expert statement and built out your initial pitch list, it’s time to start writing your pitches! In this module you’ll learn:
   • The unique pitching blueprint that practically guarantees results
   • Identify your core message and receive individualized feedback and support
   • The process for following up with media (and what not to do)

Then you can move into the TV Appearances lesson, where you will learn:

• Which shows you should target
• How to choose the best angle for each type of show
• What makes for a great TV appearance

Happy pitching!

Are you ready to start landing publicity that positions you as an expert and grows your business or promotes your book?

Before you proceed through any of the modules in this program, you should have already completed the Preparing to Pitch program. You will need those foundational pieces completed before you can effectively pitch for the opportunities presented in this program.

The modules in this program do not need to be completed in a specific order. Feel free to jump around as needed.

In the Blogs & Magazines module you will learn:

• Important media terms and editorial processes
• How to structure blogs that are much more likely to get accepted by editors
• The procedures behind choosing your topics to ensure you connect with your ideal client/customer
• How to know what editors are looking for
• Pro PR tips for piggybacking off news and trends (i.e., newsjacking)
• How to land more coverage using HARO

Happy pitching!

This course includes *everything* we do for our nonfiction authors during a book launch! If you can’t afford to hire a publicist on retainer, you can still pitch for all the same things for your book — and I can’t wait to teach you how.

How to Plan for a Successful Book Marketing Campaign so you can sell more books with more ease.

• The ultimate PR and media plan to turn your book into a bestseller
• A 90-day book launch timeline to tell you exactly what to do (and when to do it) to sell more copies of your book
  • 90-day checklist 
  • Detailed 90-day plan 
• The best questions to ask your publisher about marketing (so you look like a pro and nothing slips through the cracks) 
• The “Asset List” Template to help you keep track of collateral and manage your campaign 
• Media Kit Template
• How to successfully land endorsements for your book from celebrities, influencers and thought leaders 

Creating an Advanced Review Copy (ARC) Strategy so that your audience, your colleagues, and nationally-recognized review magazines will help sell your book for you.

• • The guide to getting pre-publicity reviews from places like Kirkus and Publisher’s Weekly 
  • Example Drop Letter 
  • Example Sell Sheet 
  • Contacts for pre-pub reviews 

The Most Effective Social Media Strategy to Launch (and Sell) Your Book so you know when to post, where to post, and what to post in the 3 months leading up to (and through) your book launch.

• • Instagram Strategy 101 General strategy tips 
  • Example 90-day content calendar with the social strategy that will help you gain more publicity and attract more readers 
  • Example social images so you know exactly when to grab your phone and what to share to create the biggest buzz 

The Power of Preorder Campaigns so you know what a preorder campaign actually is, why you need to have one during your book launch, and how to run a campaign in a way that yields the biggest return.

• • Copy for the lesson page 
  • Example landing pages from successful campaigns
  • Example bonuses to offer during your campaign 
  • Fill-in-the-blank swipe copy that you can use on social media and in emails

How to Establish and Run a Launch Team so you can get your book in more hands (without losing your sanity along the way).

• • How to assemble a launch team that will help promote your book 
  • How to leverage an existing team for more sales
  • Swipe copy to share with your team so that they create publicity for you

How to Get Reviews so that you can establish your expertise, sell more books, and land speaking opportunities that grow your business. 

• • Swipe copy you can use to get reviews from your readers

The Guide to Turn Your Book into Clients, Speaking, and Profile so you can profit off your book for months and years to come.

• • Bulk Sales
  • Sample bulk sales one-sheet 

The Ins and Outs of Book Re-Release 

• • What you need to do in order to re-release your book, or create a second edition, so you can generate more buzz and sell more books

You want to get up on that stage as a speaker, but you’ve got a lot of questions . . .

Am I enough of an expert to be a public speaker?

What should I talk about?

Where do I find speaking gigs?

How do I put together a speech that will keep my audience engaged?

And how do I leverage my speaking engagement to land clients and other opportunities?

If you’ve found yourself asking these questions, then Step Onto Stage: From First Gig to Paid Expert is for you!

Whether you’re building a platform for a book release, trying to get in front of potential clients or simply want to establish yourself as an expert, public speaking is an excellent way to achieve your goals!

I know, because I’ve been speaking for the last decade and have achieved all of those things through my time on the stage – in addition to getting PAID to speak!

This program has seven modules, which should be done in order if you’re just starting out.

If you’ve already done lots of free speaking and are simply looking to start getting paid, you’re probably going to skip straight to the “Getting Paid” module…but beware: the reason you’re not getting paid already might be hiding in work you need to do in one of the other modules!

1. The Five Step Process To Public Speaking Success
2. Outlining Your Topic & Writing Your Bio
3. Identifying Speaking Opportunities
4. Writing Your Speaking Proposal
5. Every Trick In My Bag For A Speech That Wows
6. Getting Paid

This program is an add-on available to members who have purchased at least one other program. After implementing the strategies in this add-on, you’ll be equipped to convert the audience you gain through PR into clients and customers.

In this program you will learn:

• How to create your first (or next) lead magnet
• The key to lead magnets that attract your ideal client
• The basics you must have in place for your first lead magnet and funnel