About Guide My Brand

We are experienced publicists who’ve been journalists, broadcasters, authors and book publishers.

Meet the Team

Kristi Dosh

President & Publicist

Kristi A. Dosh began her career as an attorney after graduating from the University of Florida Levin College of Law. She practiced for four years while blogging in her free time about the business of sports, which led to her founding BusinessofCollegeSports.com, a leading industry blog, and joining Forbes as a contributor to its SportsMoney section in 2009.

In 2011, Kristi left the practice of law to become ESPN’s sports business reporter. Kristi also wrote a book on the business of college sports, Saturday Millionaires: How Winning Football Builds Winning Colleges, which was published by Wiley in 2013.

As a sports business analyst, Kristi has appeared on numerous national television and radio programs, and she’s been quoted in such publications as The New York Times and the Wall Street Journal. She’s also a sought-after writer outside of sports, having been published by GlamourMen’s HealthWoman’s DayParents and more.

In early 2014, Kristi left ESPN to pursue other opportunities. She joined a public relations and content marketing firm, where she served as Vice President of Public Relations and Director of Sports Marketing until August 2015. She founded Guide My Brand at that time to work more closely with authors and solopreneurs on publicity and personal branding.

Kristi currently serves as a sports business analyst for Forbes and writes about publicity and personal branding topics for Entrepreneur. She founded Guide My Brand in August 2015 to assist entrepreneurs and nonfiction authors in building their brands through public relations and content marketing activities.

Vicky Lynch
Director, Public Relations

Vicky Lynch has been working in publishing providing public relations for 18 years. She has previously held positions at Tyndale House, Sourcebooks Inc. and Barnes & Noble, and runs Lynch Public Relations. She has planned and executed publicity campaigns for countless books across genres including New York Times best-sellers Someday and Sunset by Karen Kingsbury, Sparkly Green Earrings by Melanie Shankle, First Things First by Kurt and Brenda Warner and So Long Insecurity by Beth Moore.

Vicky has secured top placements for her clients with television outlets including CBS This MorningFox and Friends, CNN, The 700 ClubLife Today and The View and interviews in leading publications such as People, Bustle, Entrepreneur, Parents,  The Wall Street JournalThe Houston ChronicleThe Chicago Tribune and others. She has also worked extensively booking radio and podcasts, coordinating blog tours and launch teams and setting up and promoting events and public appearances.

Julie Parise
Director, TV Strategy & Senior Publicist

Julie Parise is an award-winning broadcast journalist and public relations consultant. She has produced and reported the news in several cities across the country, including New York City, Philadelphia and Milwaukee. Julie brings her insider knowledge of newsrooms and production to Guide My Brand, where she lands television interviews for clients and provides comprehensive media training and coaching. Julie also works to earn coverage for clients on podcasts and in print and online publications. Previously, Julie ran the broadcast video and media training department at a national public relations firm based in Philadelphia.

Ready to join us?

Looking for done-for-you options?

Don’t have time to do everything yourself? We offer done-for-you retainers through our agency, Guide My Brand. Click below for more details on our current offerings for both entrepreneurs and nonfiction authors.